What’s with that name? Don’t you think you should change it? What about re-branding?
When I was thinking about going “all in” with this little handbag business, those are questions I heard often. So how did I come up with the name W E L L F A I R?
At the time this all began I was recently divorced, raising my two boys alone. The child support was sporadic, and because I had been out of the ‘workforce’ for so long raising my boys, I was not having any luck getting back into the corporate world. I had to find a way to bring in steady income with the skills I had.
My friend Kristen and I were sitting on her patio; chatting as we always do, brainstorming about this new business I was finding myself in. Could I make it work? What would I call it?
My boys were little, and I was stressed. Half joking I said, “if I don’t figure something out I’m going to be on welfare.” Kristen laughed and said, “this is your welfare bag!” We gave each other that “oh my gosh!” look…that has a certain ring to it, and meaning behind it.
When I got home, I looked up the definition of welfare. I was surprised to learn it means ”the health, happiness and good fortune of a person or group.” It resonated with me. I was determined to raise my boys being present. To give them the life I had wanted for them before our lives had changed so dramatically. For them to have health, happiness, and hopefully a little good fortune.
Having the slightly cheeky personality that I do, and loving a good play on words, I changed the spelling of my welfare to
W E L L F A I R. And I was all in.